It began as an idea to reinvent the whole camera store experience in a suburb of Salt Lake City, Utah. Conceived by an IT Director (Ray Taggart) and the Creative Director (Jeff Bagley) of an Advertising agency, the goal was to unite digital technology and creativity in a place that inspired and helped you create your very best photographs.

From the start, we had a single focus. Digital photography. We've never sold film or film cameras. We have invested 100% of our time becoming digital experts. In fact, about a 1/3 of our store is dedicated to a hands-on classroom. We teach everyone who buys a camera from us how to use it. We also teach Photoshop classes. We hold insightful workshops and seminars. We want to be more than a store. We want to be a creative partner.

To that end, you will also get premiere photo-finishing here at Pixels-- from a carefully color-corrected 4x6 to a beautifully printed enlargement. And to top off your creativity, we also have a fully equipped, high-tech custom frame shop.

Here you will find smart, caring photography pros. Honest and fair prices. And a place where your creativity can come alive.