Beverly Hills, California - April 6, 2005 - Superior Galleries, Inc. (OTC Bulletin Board: SPGR) announced today Paul Inho Song has been appointed as Vice President, Auctions, effective April 18th, 2005, Mr. Song will be responsible for all auction-based operations for Superior Galleries.

Mr. Song's appointment is part of management's strategy to grow the Company through all its traditional and online sales channels, leveraging its newly enhanced access to capital. Last week, the Company's principal shareholder, Stanford Financial, made an additional equity investment in Superior through the purchase of $2.5 million of Superior's Series E Convertible Preferred Stock and also enhanced Superior's auction advance and inventory line of credit to $10 million from $7.5 million. In this context, Mr. Song's appointment is seen as bolstering both its traditional live auction and online sales channels, due to his comprehensive experience in both realms.

Paul Inho Song has over 15 years of extensive experience at a management level in running both live and internet numismatic auctions for Sotheby's, Sotheby's-Amazon.com and most recently as Vice President of Teletrade, a unit of Spectrum Numismatic Auctions. Mr. Song has been involved in all aspects of auctions, including sales, marketing and operations.

Silvano DiGenova, CEO of Superior Galleries, said, "We are very excited about Paul joining our management team at Superior. Our auction unit has always played an important and integral part in Superior's business model. I believe that Paul's experience in and knowledge of the rare coin auction business will greatly assist Superior in expanding its auction business both in the live auction arena and in our crucial on-line sales channels."

Mr. DiGenova further noted, "Paul's appointment as Vice President, Auctions could not have come at a more opportune time. Growing our business requires two principal elements: specialized expertise in the very knowledge-intensive field of rare coins, and capital to build inventory, enhance our multiple sales channels and provide auction advances to customers. We believe that the additional investment we have received from Stanford Capital, along with Paul Song's new leadership for our auction unit, will allow us to strengthen and grow our auction business."

Superior Galleries, Inc. is a publicly traded company, acting as a dealer and auctioneer in rare coins and other fine collectibles. The firm markets its products through its prestigious location in Beverly Hills, California and the company's web site at sgbh.com.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including express and implied statements concerning future revenues, income and results of operations. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that the expectations reflected in such forward looking statements will prove to have been correct. These forward-looking statements are subject to certain risks and uncertainties, including market and other conditions that may affect our ability to expand our auction and dealer activities and control our operating costs. The company's actual results could differ materially from those anticipated in the forward looking statements as a result of certain factors including sales levels, operating costs, distribution and competition trends, consumer preferences and other market factors. Past sales performance may not be indicative of future results. No assurances are given that sales trends or sales performance on behalf of consignors or customers will continue.

Contact:
Superior Galleries, Inc., Beverly Hills
Paul Biberkraut 310-203-9855 or paulb@sgbh.com
www.sgbh.com

Investor Relations Contacts:

CCG Investor Relations
Sean Collins, Partner, at 818-789-0100
www.ccgir.com

American Capital Ventures, Inc.
Howard Gostfrand, President, at 305-918-7000 or hg@amcapventures.com www.amcapventures.com
hg@amcapventures.com